Obsessed, in a good way

We make products we want to take. We also make products for our sisters, brothers, friends, and mothers. That might explain why we’re so committed to the highest standard of quality.

Thoughtfully curated products

We introduce products when we feel they meet our strict principles of quality, transparency, and efficacy. We will never claim to have the widest assortment; others can stock thousands of products. Our curated selection allows us to be deliberate with regards to scientific backing and ingredient supply chain. It allows us to ensure all of our products are properly tested and verified.

Formulated with care

We create products that are as effective for your body as possible. That starts with research: we choose ingredients based on the science that backs them up. Then we take care to use the forms of each nutrient that are easiest for the body to digest and absorb.

Folate is a critical nutrient but not everyone can utilize the most common form of this vitamin: folic acid. We only use methylfolate, a form that is naturally found in the cells and that is most easily absorbed by the body.

Time-honored ingredients, like reishi, ashwagandha, and rhodiola have strong histories of traditional use spanning hundreds of years. We formulate them at doses known to scientists and proven by research to be effective.

Whey protein comes in two forms: concentrate and isolate. Ours is an isolate, produced with a method that results in a higher percentage of protein free from much of the fat, carbs, and lactose in concentrates.

Over 800 elderberry farmers are part of the berry cooperative that grows and harvest our elderberries in the valleys of Austria.

Fresh from the source

Our research and development team has traveled the globe, forging relationships with farmers and suppliers as committed to quality, ethical harvesting methods, and sustainability as we are. We take sourcing seriously because ingredient quality influences potency and bioavailability.